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Cisco's "Are you ready?" campaign promises a new world order tied together by its Internet infrastructure. Here, each person speaks a fragment of the monologue that binds the commercial together.

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"Today people are sending video mail, instead of email
This year the Internet has allowed millions of business to make phone calls for free.
One day a business not on the Internet will not be in business.
"Are you ready?"
"Are you ready?"
"Are you ready?"
Cisco male voiceover: "Virtually all Internet traffic travels across the systems of one company,
Cisco Systems. Empowering the internet generation."
"Are you ready?"
"Are you?"

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Cisco04-99 Cisco04-99

Not only does the commercial use multi-accentual speakers, but also each of the speakers are given a trace of landscape in the background to further accentuate their diverse cultural backgrounds. The narrator's message "Empowering the Internet generation" as well as the corporate slogan "Are you ready?" mimics Nike's call to action associated with their "Just do it" slogan. The eerie musical score meanders behind the sepia toned images giving the commercial a spiritual feel. Church like settings enhanced by off key lighting suggest that a new religious community has been born in which the members of the congregation are connected by Cisco routers.


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Robert Goldman, Stephen Papson, Noah Kersey