Landscapes of Global Capital
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WorldCom07-01WorldCom07-01WorldCom07-01WorldCom07-01WorldCom07-01WorldCom07-01

This WorldCom Generation d commercial uses the serial montage to signify an emergent global social order in which social and cultural difference does not matter. Its primary frames are composed of frontal shots in which each person speaks directly to the camera in tones that overflow with confidence in technology. These are not the help desk students who need to call backup when a faculty member has a computer problem. This new futuristic subculture speaks a common language: English with an accent, mixed with a few technical acronyms. WorldCom uses stop action photography to create a futuristic, speeded-up world. Like the Cisco ad, it uses place and culture (signified by accent and appearance) to signify difference, all the while it is pronouncing human liberation fromplace and culture.

I was born into a new generation
I was reborn into a new generation
Generation d
Worldcom
Generation d
Generation d isn't about the country
It isn't about culture
It's about attitude
From Germany
France
I come from Indonesia
I'm from Oklahoma
Oklahoma?
But we speak the same language
Digital and we make it easy to understand


Sign Formulas & Branding
Signifying Clusters
Structural Frames
WorldCom07-01
"I'm from Oklahoma" Mixing Asia and Oklahoma jokingly captures this new multicultural world in which place and cultural geography have been negated.
WorldCom07-01
WorldCom07-01WorldCom07-01WorldCom07-01

Want to know about web posting?
Web posting
Web centers
Global IP VPN
You've come to the right generation
Generation d
Worldcom
Generation digital
You've come to the right generation
Generation d
I was born into a new generation
I was born into a new generation

www.vote_democraticsociety.com

WorldCom appears on the same graffitied wall as thisWorldCom07-01 web address. The irony that "democratic society" would be put in a .com domain shouldn't escape us. And yet, that is perhaps the most grandiose assertion being made in this ad - that WorldCom is integral to establishing democratic society throughout the world.

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Robert Goldman, Stephen Papson, Noah Kersey