Landscapes of Global Capital
tv globe icon link to home Globes as capital
First Union01-99 Uunet02-98 Sir Speedy01-99

Sign Formulas & Branding

Signifying Clusters

Structural Frames

Marked by the iconography of the capitalist world system, the planet becomes a vehicle for doing business. Viewed beneath, and behind, the corporate name or corporate logo, the globe (or some part of its curvature) is frequently turned into a metaphor for the power, coverage and scope of corporate reach - euphemistically, "the world is open for business." Enron01-98

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Robert Goldman, Stephen Papson, Noah Kersey