One vision of the coming electronic city is provided by SAP's "city of e" which seems to float over the edge of the planet as a hologram or an apparition (depending on one's theoretical point of view). Upon entering the "city of e," we may perceive that it internally replicates the vertical lines and shapes of the modern city, this time as a self-contained cyber-fortress. This is a city conjured up by computer technologies and clean, ultra-rational, market-like exchanges of goods and commodities. In this way, society is made apparently a better place, driven by the apparatus of efficiency and rationality.