While at first the mother declines her daughter's request that they spend the day at the beach, due to her job commitments, the following question from her younger child about "when can I be a client?" prompts a guilt-induced reevaluation, as she realizes that she has given "client" a higher priority than "daughter". Her guilt seems to be further spurred on by the sad, pleading looks from her children which compel her to consider another way of reconciling the conflicting demands she is being asked to meet. We see her eye catch sight of the cellphone upon the counter -- the solution, of course, lies in her AT&T cell phone! This ad speaks directly to working mothers about precisely this, how to reconcile the tensions in her life -- How to be a loving, and available, parent to her children and still fulfill her career duties and aspirations?
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