Four-year old daughter: "Mom, when can I be a client?" she asks plaintively, and then rests her chin on her hands to signify sadness.	The child's question sends an emotional dagger of guilt through Mom. Her facial expression reflects the tension that she is feeling and she slowly reacts as she puzzles over what to do about this dilemma.

We cannot be sure, because the advertiser has left open plenty of interpretive room, whether this woman parents alone or not. Our initial unrehearsed reaction to the ad was that the woman is tagged as a single mom. But little is lost in the story if we assume her to be part of a dual career family. Certainly, women who are trying to raise children and compete successfully in the managerial ranks of the corporate world face a double whammy. They have to deal with the feelings of guilt that come from the notion that by being committed to their jobs they are neglecting their family obligations, though as we shall see in a moment that guilt may have other sources as well.