Landscapes of Global Capital
tv globe icon link to home Signifying Clusters: Hands
The handshake of capital
Precapital deals
What are we doin' here?
The global handshake
Signifying possibility
Gestures of human concern
Hands of parental care
Hypersignifiers of expressivity
The finger of knowledge
The panoptic finger

GE01-98 GE01-98

What are we doin' here?
We bring good things to all the world.
We bring good things to life.
What are we doin' here
way up in the air?
We're helping the world go round
helping to make it a better place
right from our own hometown.

Upbeat music in the background joins with lyrics to sloganize a world of transnational peace and civility made possible by GE investment and technology. This GE montage celebrates the technoscience narrative with its positive human consequences. The use of the handshake, as well as other gestures of warmth, happiness, and affection, cement the relationship between the corporation and a philosophy of universal humanism.


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© Copyright 1998-2003
Robert Goldman, Stephen Papson, Noah Kersey