Landscapes of Global Capital
tv globe icon link to home Signifying Clusters: Hands
The handshake of capital
Precapital deals
What are we doin' here?
The global handshake
Signifying possibility
Gestures of human concern
Hands of parental care
Hypersignifiers of expressivity
The finger of knowledge
The panoptic finger

Fidelity02-98

A quintessential icon of doing global business appears in a Fidelity commercial that frames the handshake against a background of a jet flying (taking off) overhead. The handshake between businessmen symbolizes a global deal (more returns for the investor) completed as Capital moves on to search for its next investment. In a post-Fordist economy, capital is placeless, and its representatives are nomadic.


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Signifying Clusters

Structural Frames

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© Copyright 1998-2003
Robert Goldman, Stephen Papson, Noah Kersey