Landscapes of Global Capital
tv globe icon link to home Signifying Clusters: Hands
The handshake of capital
Precapital deals
What are we doin' here?
The global handshake
Signifying possibility
Gestures of human concern
Hands of parental care
Hypersignifiers of expressivity
The finger of knowledge
The panoptic finger

Bank of America uses silhouetted hands as an aesthetic device. Functioning like the film device of an iris, the hands unfold, opening up to reveal a world of possibility. The child opines:

There will always be skeptics.
You know them.
They say, it will never work.
Never happen
Never fly.
But the next time they tell you all the logical reasons why it can't be done just remember all the times that they have been wrong.

For the umpteenth time, we revisit that well-worn ideological charmbutton -- the inspirational narrative of individual freedom and achievement. It is such an encouraging homily that for a moment we lose sight of the multitude of determining forces present in this global corporate system of financial services; the institutional gravity that holds down, or blocks, a significant majority of people from ever succeeding by going against the grain.

Sign Formulas & Branding

Signifying Clusters

Structural Frames

Global handshake < Previous

Next > Gestures of concern

© Copyright 1998-2003
Robert Goldman, Stephen Papson, Noah Kersey