Landscapes of Global Capital
tv globe icon link to home Signifying Clusters: Camels
Sunset over the pyramids
The road to Cairo
Are you ready?
The pharaoh's garage
Traffic jam in the desert
Invest in a camel
Solar powered camel
Bad metaphor
Don't buy this car
The Bedouin of GE

Sign Formulas & Branding

Signifying Clusters

Structural Frames

Here the camel signifies remoteness. If UPS can deliver a package here, it can certainly get it to a neighboring city or across the nation. Exaggerated remoteness signifies the global reach and command of a corporation.

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Robert Goldman, Stephen Papson, Noah Kersey