Landscapes of Global Capital
tv globe icon link to home Signifying Clusters: Camels
Sunset over the pyramids
The road to Cairo
Cocacolonization
Are you ready?
The pharaoh's garage
Traffic jam in the desert
Invest in a camel
Solar powered camel
Bad metaphor
Don't buy this car
The Bedouin of GE
Munder03-00

Sign Formulas & Branding

Signifying Clusters

Structural Frames

Introducing the Munder International NetNet Fund poised to capitalize on the tremendous growth projected in the overseas Internet market
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Munder International NetNet Fund
Focused on a truly worldwide web.

The Munder Fund represents non-Western growth with a low angle portrait of a camel driver and camel. Keep in mind that images such as these locate non-Western societies in their exotic past. These stereotypes deny history and position the West as infinitely more powerful, and certainly more 'advanced' than the Mideast. Considering the present turmoil in the Arab world this image has lost sign value.

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Robert Goldman, Stephen Papson, Noah Kersey