Landscapes of Global Capital
tv globe icon link to home Signifying Clusters: Camels
Sunset over the pyramids
The road to Cairo
Cocacolonization
Are you ready?
The pharaoh's garage
Traffic jam in the desert
Invest in a camel
Solar powered camel
Bad metaphor
Don't buy this car
The Bedouin of GE
Cisco06-99

Sign Formulas & Branding

Signifying Clusters

Structural Frames

The Cisco campaign uses this image of a Bedouin to contribute to its effort at global brand building. Located in a montage of decontexualized portraits this image is less about exoticism than the ability of Cisco to link all peoples. Here the portrait indicates another node in the the global circuit of lines and routers provided by Cisco.

Cocacolonization > Previous

Next > The pharaoh's garage

© Copyright 1998-2003
Robert Goldman, Stephen Papson, Noah Kersey